Top 5 Social Apps on Android in Africa: Q4 2023 Performance

The fourth quarter of 2023 saw notable trends in the performance of the top 5 social apps on the Android platform in Africa. Here's an overview of their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.

Facebook Lite from Meta Platforms, Inc. experienced a fluctuating trend in weekly downloads, starting with 738K at the end of September and peaking at 833K in mid-December. Weekly active users showed a slight decline from 25M to 24M throughout the quarter.

TikTok from TikTok Pte. Ltd. maintained consistent weekly revenue, averaging around $140K, with a slight peak at $150K in late November. Weekly downloads varied, reaching a high of 810K in mid-October and closing the quarter with 775K. Active users remained stable, fluctuating around 25M.

TikTok Lite - Save Data also from TikTok Pte. Ltd., saw its highest downloads in early October with 813K and ended the quarter at 572K. Active users remained steady, ending the quarter at approximately 14M.

Instagram saw weekly revenue averaging around $7K, with a peak of $9.6K in late September. Downloads gradually increased from 451K to 536K by the end of December. Active users hovered around 33M, with minor fluctuations throughout the quarter.

Facebook, another app from Meta Platforms, Inc., showed weekly revenue peaking at $13.8K in late September and stabilizing around $12K by the end of December. Downloads fluctuated, starting at 512K and ending at 417K. Active users increased from 103M to 105M over the quarter.

For more detailed insights, visit Sensor Tower.